Call Roosters by name and make your offer clear. For example:
· 40% off carpet cleaning for Rooster members this month
· Summer sale 30% off at Lory's Garden Furniture for Roosters
· Roosters buy 1 get 1 free on any pastery at Fresh Daily
1. Highlight the benefit for customers
Nope: "We are opening our bakery" (talks about you)
Yup: "Enjoy tasty pastries in a swanky atmosphere" (talks about your customer)
2. What makes you special...?
Service with a smile, 30 years experience, unique atmosphere, high quality, new and cool, speedy delivery...
3. Tell readers what action to take next
Order now, visit our store, reserve your spot, sign up, get in touch etc.
Rooster members are located in Portland and the larger metro area, include Beaverton, Gresham, Hillsboro and Vancouver. See distribution map. Your ad will be evenly distributed - we do not currently offer the ability to target specific neighborhoods, though we think we might add that in the future :)